February 2025

Running a concierge medicine or direct primary care (DPC) practice goes beyond patient care—it requires strong business skills. Whether you’re just starting out or ready to grow, mastering a few key areas of your business can make the difference between feeling overwhelmed and running a thriving, sustainable practice. Why Business Support Is Crucial for Concierge Doctors Concierge medicine offers doctors the chance to practice on their terms—more time with patients, less burnout, and better outcomes. But with this freedom comes a new level of responsibility. Many physicians find themselves asking: The reality is: great medicine alone isn’t enough to build and sustain a great practice. That’s where foundational business skills come in. The Concierge Medicine Accelerator: A Smarter Way to Grow To help concierge physicians navigate these challenges, we developed the Concierge Medicine Accelerator—a practical, step-by-step course designed to shorten your learning curve and empower you with the systems and skills needed to run a world-class practice. What You’ll Learn: ✅ Fix Your MarketingLearn how to consistently attract and retain the right patients with effective messaging and simple marketing strategies. ✅ Grow Your PracticeUnderstand the systems that allow your practice to scale without burning you out. ✅ Train Your TeamBuild a supportive staff with clear roles, expectations, and workflows that let you focus on medicine. ✅ Protect Your TimeStructure your day and boundaries so that you’re in control of your schedule—not the other way around. ✅ Manage Your FinancesGain confidence in handling your numbers—from understanding revenue and expenses to knowing when to bring in help like a bookkeeper or CFO. Learn From Experience, Not Trial and Error This course isn’t just theory. It’s built from decades of real-world experience helping concierge physicians grow healthy, profitable practices. By learning from what already works, you can avoid costly mistakes and wasted time. Instead of spending years trying to figure it out, you’ll be equipped with clear steps and expert guidance to get it right faster. What’s Inside the Program? The Accelerator includes: 🧠 8 Weekly Learning SessionsOne focused topic each week delivered in digestible one-hour sessions. 🤝 Optional Group Business CoachingEvery session includes an opportunity for interactive coaching, where you can ask questions, get feedback, and learn from other physicians on the same journey. You Deserve a Practice That Works for You Whether you’re launching your first concierge or DPC practice or trying to streamline and scale an existing one, investing in your business skills will pay off. Your patients benefit when your practice runs well.Your staff thrives when systems are clear.And you get to spend more time doing what you love—practicing great medicine.

Concierge Medicine and Direct Primary Care (DPC) offer physicians the chance to practice medicine in a more fulfilling, patient-centered way. But along with this opportunity comes a new reality—doctors must also become practice owners, which means learning how to run a business. For many physicians, that’s uncharted territory. Why Business Skills Matter for Concierge and DPC Physicians Running a successful concierge or DPC practice takes more than excellent medical care. It requires a solid grasp of business fundamentals—marketing, operations, financial management, hiring, and growth strategy. These aren’t typically taught in medical school, but they are absolutely essential for long-term practice success. A Turning Point: How Business Education Changed My Practice After years of practicing concierge medicine, I took a course in small business mergers and acquisitions—focused on buying and growing “Main Street” businesses. This single course helped me buy my own medical practice and merge with a retiring physician’s practice, allowing us to expand into a brand-new location. This wasn’t just a financial win—it was empowering. Understanding business gave me the tools and confidence to take control of the future of my practice. I realized this knowledge could transform other physicians’ careers too. From Physician to Practice Owner: The Mindset Shift Most concierge and DPC doctors go into private practice because they want more autonomy and better care for their patients. But to truly thrive, they must embrace the role of physician-entrepreneur. This means: And most importantly—doing all of this without losing time and energy for patient care. You’re Not Alone: Learning Business Skills Can Be Transformational Over the years, I’ve had the privilege of working with many concierge doctors to help them grow, stabilize, and strengthen their practices. What I’ve seen is consistent: 🩺 Doctors who learn business skills build stronger, healthier practices.💼 They feel more confident in making business decisions.📈 They can grow their practices with clarity instead of confusion. You don’t need to become a full-time CEO. You just need to know the essentials—and have a support system that understands the unique challenges of concierge medicine. Final Thoughts You became a doctor to care for people. But if you’re running a concierge or DPC practice, you’re also a business owner. That means learning how to lead with vision, build systems that work, and grow with purpose. Learning business skills transformed my practice. It can transform yours too.

One of the most important questions a physician can ask is: What is the highest and best use of my time? For most doctors, the answer is simple—practicing medicine. That’s where your expertise lies. That’s what you trained for. And that’s where you make the biggest impact. But when you’re running a concierge medical practice, clinical excellence isn’t enough. You’re also a business owner—and that means you’re responsible for marketing, finances, hiring, training, patient retention, and more. The business side of medicine can quickly become overwhelming. The Business Side of Concierge Medicine Concierge doctors, especially those building or growing their practices, need business support. The challenge is that learning and executing business tasks like marketing or financial management often takes you away from what you do best: caring for patients. That’s where the Concierge Medicine Accelerator comes in. This program is designed to give doctors the tools, strategies, and systems they need to build a world-class concierge practice—without getting lost in the weeds of business operations. Efficient Solutions, Tailored for Doctors One physician recently asked, “I really need help with marketing, but I don’t want to have to learn it all myself.”And he’s absolutely right. Physicians shouldn’t have to master every business function personally. Just as it’s not efficient to personally call every patient with normal labs or imaging results, it’s not efficient—or necessary—to do all your own marketing, HR, or financial planning. Instead, highly effective doctors leverage their time and skills. They stay informed, delegate wisely, and implement systems that allow their practice to run smoothly—while they stay focused on their core work. What You’ll Learn In the Concierge Medicine Accelerator, we help physicians like you become confident business leaders—without turning you into a full-time marketer or manager. You’ll learn: Whether you want a DIY approach or prefer referrals to vetted professionals, this program gives you both options. You’ll gain insight into what to prioritize, what to delegate, and what to track—so your business can grow without burning you out. Building a Practice You Love At the end of the day, your practice should support your values, your lifestyle, and your vision for great patient care. With the right systems in place, you can build a concierge medical practice that is sustainable, profitable, and fulfilling—for you and your patients. The question isn’t whether you’re capable of doing it. The real question is: Are you ready to build the practice you truly want?

Innovation in medicine doesn’t come from burnout. It comes from a mindset of abundance. In concierge medicine, innovation isn’t just about new technology or clinical approaches—it’s about reimagining how we practice, how we lead, and how we collaborate. At the heart of that reimagining is a shift in mindset: moving from scarcity to abundance. A Conversation That Sparked Possibility In a recent conversation with a physician leading a thriving concierge practice, we explored what growth could look like in the next few years. She had a waitlist and was considering bringing on another physician. She was also thinking about streamlining her systems so her practice manager could focus more on strategy, not just daily operations. What stood out was her excitement about new models—ways to get cutting-edge academic content to practicing physicians, and how these ideas could reshape care delivery in a way that empowers doctors and elevates outcomes. Abundance: The Foundation for Innovation This physician understood something crucial: innovation thrives when we let go of zero-sum thinking. She was surprised—and inspired—to hear that our coaching program for concierge physicians is built on sharing everything we know. We believe there’s more than enough space for physicians to succeed. In fact, there’s a blue ocean of patients who need better care. By collaborating—not competing—we make healthcare stronger across the board: Changing the Culture of Medicine Too many medical professionals feel trapped. Studies show that half of physicians are considering leaving the field, and nearly a third of nurses are actively exploring other careers. That’s not a workforce problem—it’s a system problem. Concierge medicine offers a way forward. With a focus on deeply personalized care, smaller patient panels, and healthier work environments, we can build practices that serve everyone involved—physicians, staff, and most importantly, patients. Our goal isn’t just to build profitable practices. It’s to change the shape of medicine by empowering physicians to lead radically healthy healthcare workplaces. Teaching the Business Side of Medicine We know most physicians weren’t taught how to run a business. That’s why we created the Concierge Medicine Accelerator, a coaching group designed to teach: It’s not just about scaling—it’s about aligning your practice with your values. Collaboration Over Competition When doctors collaborate—not just clinically, but also in business—everyone wins: This kind of transformation only happens when we operate from a mindset of generosity. We’re committed to sharing 20+ years of concierge medicine experience with others who are ready to learn. Because when we elevate each other, the entire field of medicine becomes more sustainable—and more inspiring. You deserve the skills and support to build a radically healthy practice. To explore more about building a thriving concierge medicine practice, visit conciergemedicineacademy.com